ilpyeon Sirloin Hongdae interior — Korean BBQ Hanwoo restaurant

SINCE 2014 · TOP-4% PREMIUM HANWOO

ilpyeonSirloin

1++ Korean beef, dry-aged 21 days at 1℃, grilled for you from first cut to last.

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Top 4%Only 1++ premium Hanwoo
21 daysDry-aged at 1℃
Since 2014Hongdae flagship · 4 branches
5-min walkHongik Univ. Stn Exit 8
FILM

ilpyeon Sirloin in motion

Real visit clips shared by food lovers around the world — swipe to watch.

OUR STORY

“Why did we open a sirloin house?”

Since our 2014 Hongdae flagship, every branch — Jongno, Gangnam, Magok — is directly operated. We hand-select only top-4% grade 1++ Hanwoo and serve it at exact, honest weights.

Eumseong beef, aged 21 days
01

Eumseong beef, aged 21 days

We source grade 1++ Hanwoo cows under 30 months raised in Eumseong, Chungbuk, then dry-age them for 21 days at 1℃ — letting time build tenderness and deep umami.

Maldon salt + six herbs
02

Maldon salt + six herbs

Our house salt blends Britain’s royal-favored Maldon sea salt — prized for its crunch and low salinity — with six herbs, lifting the natural flavor of the beef.

Searing, Maillard, medium-rare
03

Searing, Maillard, medium-rare

A crisp sear triggers the Maillard reaction, and our staff grill each cut to a perfect medium-rare from start to finish so you can simply enjoy.

GUIDE

Origin & cut guide

The best ingredients make the best recipe. See where our produce comes from and every Hanwoo cut at a glance.

Hanwoo cut guide

All 11 cuts — Ilpyeon sirloin, tenderloin, chuck flap and more — with their marbling ratios at a glance.

Hanwoo cut guide — 11 cuts with marbling ratios

Map of Origin

Shindongjin rice from Gunsan, 1++ Hanwoo from Eumseong, and Asan rice paired with Chungju makgeolli — confidence with a source.

Map of Origin — Gunsan rice, Eumseong Hanwoo, Asan rice and Chungju makgeolli
VISIT

Find us

  • Address

    52 Hongik-ro 6-gil, Mapo-gu, Seoul

  • Hours

    Daily 12:00 – 24:00 · Open daily

  • Break time

    15:00 – 17:00

  • Last order

    23:00

Subway

Line 2, Hongik Univ. Stn Exit 8 — 5-min walk

REVIEWS

Loved by food lovers worldwide

Live Google reviews from guests visiting from Korea, Japan, Taiwan and Hong Kong.

4.9
3,881 Google reviews

We had an amazing experience at this restaurant. We were able to hold the eel which was so intriguing. The service was immaculate, they grilled our eel wonderfully and were so nice. The food obviously was the best part, the fish roe rice was absolutely mind blowing and the eel was soft and melts our mouth. They gave us a complimentary eel soup and it was amazing. Along with the countless number of side dishes. Definitely will be coming back and recommend to everyone!

Nur Shafana Binte Mohd Saktar4 weeks ago

Myeongdong Korean BBQ Ilpyeon Sirloin is a premium Hanwoo Korean BBQ restaurant in the heart of Myeongdong, and we really enjoyed the experience. The presentation was impressive from the beginning, with the dramatic dry ice effect and the branded meat stamps that made the meal feel elevated and carefully curated. The Hanwoo beef was excellent — beautifully marbled, tender, and full of rich beef flavor without feeling overly heavy. Their dry-aging process gives the meat a deeper umami profile, and the staff handled the grilling professionally to keep each cut perfectly cooked. The cozy interior also made the dinner feel more intimate despite being in the busy Myeongdong area. What stood out most was how polished the overall dining experience felt: attentive service, elegant plating, and high-quality side dishes that complemented the beef well. It’s easy to see why this restaurant has become popular among both locals and travelers looking for premium Korean beef in Seoul. Ilpyeon is definitely one of the safer choices for authentic Hanwoo around Seoul.

Lami DeYounga month ago

This was the beef experience I've had in Korea, truly living up to the reputation of hanwoo beef. From the sirloin, tenderloin, rib to shoulder, every cut was perfectly grilled to medium rare with a nice crust. We added the beef tongue which had amazing marbling and had an incredible texture. The porridge was very nice to end the meal. Service was excellent. Highly recommended and will definitely be back for more! Remember to make advance booking to skip queue.

Reginald Khooa month ago

The Korean BBQ steak was outstanding. The quality of the meat was immaculate—tender, juicy, and packed with flavor. Grilled to perfection, it had a delicious smoky char while remaining succulent on the inside. Every bite was rich, savory, and incredibly satisfying. What impressed me most was the freshness and premium quality of the ingredients. Combined with the flavorful Korean side dishes, the steak delivered a well-balanced and memorable dining experience. I would definitely recommend it to anyone looking for top-quality Korean BBQ.

Malissa Hossaina month ago

If you’re looking for premium Korean beef in Seoul, this place absolutely deserves a visit. We ordered several cuts, including the Outside Skirt, Sirloin, and Hanging Tender, and each one had its own distinct flavor and texture. The quality of the Hanwoo was outstanding—beautiful marbling, incredibly tender, and expertly grilled by the staff. It was one of those meals where you truly appreciate how different premium Korean beef is. The service was equally impressive. The staff took great care of us throughout the meal, explained the cuts, cooked everything perfectly, and never made us feel rushed. One of the biggest surprises was the cold spicy noodle soup served alongside the meal. It was refreshing, flavorful, and the perfect complement to the richness of the beef. I honestly didn’t expect it to be one of the highlights of the dinner, but it absolutely was. I’ve been fortunate to enjoy some excellent meals throughout Japan and South Korea, and this dinner easily ranks among the best of the trip. If you appreciate great steak, outstanding service, and want to experience premium Hanwoo prepared the right way, Ilpyeon Deungsim Hongdae is absolutely worth your time.

Alexis Mulero2 weeks ago

We had an amazing experience at this restaurant. We were able to hold the eel which was so intriguing. The service was immaculate, they grilled our eel wonderfully and were so nice. The food obviously was the best part, the fish roe rice was absolutely mind blowing and the eel was soft and melts our mouth. They gave us a complimentary eel soup and it was amazing. Along with the countless number of side dishes. Definitely will be coming back and recommend to everyone!

Nur Shafana Binte Mohd Saktar4 weeks ago

Myeongdong Korean BBQ Ilpyeon Sirloin is a premium Hanwoo Korean BBQ restaurant in the heart of Myeongdong, and we really enjoyed the experience. The presentation was impressive from the beginning, with the dramatic dry ice effect and the branded meat stamps that made the meal feel elevated and carefully curated. The Hanwoo beef was excellent — beautifully marbled, tender, and full of rich beef flavor without feeling overly heavy. Their dry-aging process gives the meat a deeper umami profile, and the staff handled the grilling professionally to keep each cut perfectly cooked. The cozy interior also made the dinner feel more intimate despite being in the busy Myeongdong area. What stood out most was how polished the overall dining experience felt: attentive service, elegant plating, and high-quality side dishes that complemented the beef well. It’s easy to see why this restaurant has become popular among both locals and travelers looking for premium Korean beef in Seoul. Ilpyeon is definitely one of the safer choices for authentic Hanwoo around Seoul.

Lami DeYounga month ago

This was the beef experience I've had in Korea, truly living up to the reputation of hanwoo beef. From the sirloin, tenderloin, rib to shoulder, every cut was perfectly grilled to medium rare with a nice crust. We added the beef tongue which had amazing marbling and had an incredible texture. The porridge was very nice to end the meal. Service was excellent. Highly recommended and will definitely be back for more! Remember to make advance booking to skip queue.

Reginald Khooa month ago

The Korean BBQ steak was outstanding. The quality of the meat was immaculate—tender, juicy, and packed with flavor. Grilled to perfection, it had a delicious smoky char while remaining succulent on the inside. Every bite was rich, savory, and incredibly satisfying. What impressed me most was the freshness and premium quality of the ingredients. Combined with the flavorful Korean side dishes, the steak delivered a well-balanced and memorable dining experience. I would definitely recommend it to anyone looking for top-quality Korean BBQ.

Malissa Hossaina month ago

If you’re looking for premium Korean beef in Seoul, this place absolutely deserves a visit. We ordered several cuts, including the Outside Skirt, Sirloin, and Hanging Tender, and each one had its own distinct flavor and texture. The quality of the Hanwoo was outstanding—beautiful marbling, incredibly tender, and expertly grilled by the staff. It was one of those meals where you truly appreciate how different premium Korean beef is. The service was equally impressive. The staff took great care of us throughout the meal, explained the cuts, cooked everything perfectly, and never made us feel rushed. One of the biggest surprises was the cold spicy noodle soup served alongside the meal. It was refreshing, flavorful, and the perfect complement to the richness of the beef. I honestly didn’t expect it to be one of the highlights of the dinner, but it absolutely was. I’ve been fortunate to enjoy some excellent meals throughout Japan and South Korea, and this dinner easily ranks among the best of the trip. If you appreciate great steak, outstanding service, and want to experience premium Hanwoo prepared the right way, Ilpyeon Deungsim Hongdae is absolutely worth your time.

Alexis Mulero2 weeks ago

Tonight, one bite of the finest Hanwoo

Tables fill quickly — we recommend booking ahead. Hanwoo cake requires advance reservation.